Neverlost® is a Swedish brand with a great tradition in the Nordic hunting and outdoor area. The character of the Neverlost concept is the high functionality and durability of the products. The target group of Neverlost are customers who have to rely on their equipment.
Neverlost® was born as an idea and developed by three Swedes with close ties to nature and the Swedish wilderness. On many tours they had learned how difficult it is to keep the equipment together. Whether it was on the baggage conveyor belt of an airport or in more serious situations in the Swedish mountains, looking costs nerves and can also have consequences in the wild.